google analytics 4, universal analytics,

Google Analytics 4 vs Universal Analytics: What Is the Difference?

Universal Analytics is the new Google Analytics. It was released in late 2013 and provides a number of enhancements over the older Google Analytics code. These enhancements include the use of User IDs, Enhanced Ecommerce, and Demographics and Interests reporting. What Is Google Analytics 4? Google Analytics is a powerful tool that can provide website …

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