Content marketing is focused on creating and distributing audience specific materials for promotion and outreach. The answer to these questions lay a foundation for forming
As per the statistics by G2, companies that nurture leads generate 50% more sales at 33% lower costs, and for 61% of marketers, lead generation
Artificial Intelligence tools have become a hot topic in almost every sector. As per IBM, 34% of companies are using AI today, and the other
The phrase “Content is king” has become a fundamental mantra in the digital realm. Coined by Bill Gates in 1996, this phrase emphasizes the pivotal
In the ever-evolving landscape of business, acquiring new clients is a fundamental challenge that requires well-thought-out lead-generation strategies. A successful lead generation process serves as
Many marketing strategies combine search engine optimization and pay-per-click techniques. While they may appear to be diametrically opposed at first glance, SEO and PPC marketing
Now that 2023 has arrived, we’re all looking forward to the New Year. As social media marketers, you want to be on top of what’s
Setting up Paid Media Campaign is time-consuming, especially if you’re starting from zero. You must first become acquainted with the platform. Then, upload all of
Congratulations! You have created the ideal Instagram post! But wait, your task isn’t over yet. If you want your content to be viewed by a
If you’re a small business owner, it’s important to focus on local SEO. By optimizing your website and your online presence for local search, you
