Importance of Digital Marketing in The Pandemic


Friday May 14, 2021

Importance of Digital Marketing in The Pandemic


May 14, 2021

In the Covid19 pandemic, Businesses relied on Digital Marketing to promote their products and services. Since the internet became the Centre of nearly everything, Digital Marketing In the Pandemic proved to be rewarding for brands than ever. In short, the pandemic had a  considerable positive impact on Digital Marketing. All the digital marketing elements proved to be beneficial for the businesses.  For example, because of a surge in online activities, The cost per result went down and the Return On investment improved phenomenally. 

Digital Marketing proved effective in the pandemic because of two simple reasons. First, because people were spending much time online being confined to their homes. Second, consumers were only favoring the online purchase of products and services. This gave a clear opportunity to the businesses to create the essence of their brand identity by using the tools of  Digital Marketing. Moreover, different strategies of Digital Marketing have seen different responses during the pandemic. For instance, Social Media Marketing proved effective to some of the companies whereas creating innovative content proved to be a key to engage the audience for some. So, let’s understand the impact and importance of each and every arm of Digital Marketing In The Pandemic. Also, Some effective tips to further optimize the Digital Marketing Strategy during the pandemic are also suggested. 

Social Media Marketing

During the pandemic, Social Media has become the main platform for updates, trends and information. The time spent on the social media platforms such as Instagram, Facebook, Twitter and LinkedIn was more than ever. Here the businesses got a great chance to represent their products and services and create a unique identity among the customers.  

But even after this great opportunity, not every business could successfully use Social Media Marketing. Why? Simply because of the lack of unique storytelling. During the pandemic, unique storytelling and creating the new trends among the users worked above everything else. And the brands which successfully replicated this were the top makers from the Social Media Marketing. 

So here are some quick helping tips for your business to optimise the Social Media Strategy during the Pandemic: 

  1. Creative Content is the key; so focus on creativity as much as possible.
  2. Video content proved to be more valuable for the audience, try and experiment with the video content. 
  3. Use specific engagement features in the social media platform such as creating polls and quizzes. 
  4. Build a unique storyline around your brand. Keep the distinct voice and tone.
  5. Invest in the Paid Social Media Ads as the Return On Investment is solid during the pandemic. 

Search Engine Optimization

With the increase in the use of the internet, there has also been a great rise in the search queries on Google. This clearly indicates a solid impact that Search Engine Optimization can have on businesses during a pandemic. SEO has proved to be effective to stay ahead in the competition by ranking high in the search results. Also, working on Search engine Optimization now will give long term benefits. Because SEO is going to be relevant and effective even after covid 19 pandemic. 

So here are some of the effective Search Engine Optimization Strategies that you can imply directly for better results. 

  1. SEO needs consistency. So, keep the long term marketing goals in mind while working on the SEO strategy.
  2. Give importance to  Long-form content for better SEO during the pandemic.
  3. Follow Local Business tactics that will be helpful for small and medium scale businesses. 
  4.  Target Coronavirus related keywords
  5. Identify the trending themes and target keywords accordingly

For better results, you can simply hire an agency with a better skill set. Also, To find the best SEO company in Dubai you can check the previous records and the portfolio of the company. Select these parameters carefully while selecting The SEO services company in Dubai. Remember to choose the SEO company in Dubai by considering the long term SEO. Considering this all and being a leading SEO Company In Dubai we at Delimp Technology offer comprehensive SEO services for our clients. 

Pay Per Click Campaigns

PPC emerged as the most cost-effective tool during the pandemic. The average cost per click reduced to 50%  and what could be more impressive than that! The equation for this great price reduction was simple. More people were online, giving a wide audience base to the selected keywords. And a business that wanted to make a short term impact on their business for a specific product or service used this opportunity very well. 

So taking this ahead, how can optimize the Pay Per Click Campaigns to keep the cost per click as low as possible and still get the best results?  Here are some of the tips that would help you to create a great PPC campaign during the pandemic. 

  1. Identify the best Ad schedule and set the campaign accordingly. 
  2. Keep checking the performance metrics and tweak the campaign accordingly.
  3. Choose the keywords that give you good results and keep doing changes at each stage.
  4. Find the keywords and adjust them as the campaign proceeds.
  5. Make use of the analytics and make improvements.

Email Marketing

As we know email marketing is one of the most reliable forms of Digital Marketing. In the Covid19 pandemic, it is again proved to be the most effective. During the pandemic, it is noted that the open rate increased by more than 4.7 average points. This means clearly that email marketing has been able to engage the audience effectively during the pandemic. 

Moreover, email marketing has proven to be the most cost-effective medium of digital marketing In the pandemic, as it showed more precise results with considerable low cost per result.

Here are some of the tips to make an outstanding Email Marketing Strategy:

  1. The email should be personalised and creative enough to engage the customer
  2. Keep the complete balance between the tone and style.
  3. Don’t create click baits, try to add some value
  4. Analyse your results after every email campaign
  5. Try to cut the campaign into different segments if possible for better results and time to analyse. 

Content Marketing

Throughout the pandemic, people have spent more time on various categories of content be it video, text or audio. This increased appetite of the Content all over the world has been realised by the brands to create their own identity. By providing valuable Guides, Blog Posts and even free Courses have allowed the business to engage the audience. Content has been proved not only effective but also turned out to be great for the business growth. A business that focused on creating innovative content ideas has been able to hold the attention of the customers and were even able to convert them. 

Now, let’s see some tips to craft the best Content Marketing Strategy during the Pandemic:

  1. Do Analysis & Evaluation of Your Existing Strategy
  2. Craft Creative, engaging and value-adding Blog Posts
  3. Give importance to different types of content especially Videos and Podcasts
  4. Create content for different channels with outstanding designs and storytelling
  5. Focus on educating the audience through the content and adding more value than just a promotion. 

Remember, monitoring the Content Marketing Strategy at each stage is very important. Keep checking what works best for your business and then tweak the content accordingly. 

Summing Up:

Whether Digital Marketing In The Pandemic is effective? The answer is Yes! This is indeed the right time to build an online presence through Digital Marketing. Customers are moving online so do the businesses. There is much more scope and space to target the customers effectively. And Remember, the outcomes of Digital Marketing In the Pandemic are not only limited to the limited time but it can have a long positive impact.

10 SEO Tips To Help You Outrank Your Competitors On Google


December 26, 2019

The best way anyone can beat their competitor is by providing better service and products. Add a good marketing strategy with the quality of the products and you are unstoppable. Your competitors will then follow you. We are living in the digital world. People and businesses are online. It is all due to the internet and social media platforms. And the website is the best way to promote your business or personal brand online.

Online marketing depends on several things. SEO (search engine optimization) of your website and content is an important part of online marketing. For this, many SEO Service Companies are offering their services.

The question here is why do you need SEO? The answer is to rank better in the search done on search engines like Google, Bing, etc. Among all the search engines present in the market, Google is the market leader. The search engine market share for Google was 88.47 % as of April 2019. This data is for global searches across all search engines. Now you know the reasons for good SEO and the importance of higher ranking on Google. Since the majority of searches happen on Google, you want it to consider your business first. A good SEO Services Agency will plan and work towards helping your business achieve that.

In this article, we have brought ten tips of SEO through our years of experience that will help you get ahead of your competitors.

Understand The Google Algorithm- Google keeps changing the algorithm for search. It is a process to upgrade and continuously ensure a smooth experience for users. Keywords are very important for search engine optimization. Most of the SEO professionals focus their work on the keywords only. But the best results will come if you understand Google and its various services. We are the best SEO Company in Dubai, which keeps updating along with the Google algorithm. This way we are better prepared to plan and execute. Our SEO plans are always following the changing algorithm of Google.

Get More Google Reviews- This is also one very fast way to help Google recognize your work. Google loves to serve the best services to its users. As a business, you will want more people to recognize your brand. Google reviews are the place where your customers share their testimonial about the quality of your services or products. If your competitor is doing better than you are on the search, results then check their Google review too. Along with this, you should get reviews from as many sources possible. Even a testimonial on social media is considered.

Put Yourself On Google Map- More people are now using Google Maps to reach their destination. This is slowly picking up but more SEO professionals have now realized the use of Google maps for better ranking. Embed Google Maps on your website. Users searching for things near you will be able to see you too. Google maps automatically suggest local cafes, restaurants, hotels, and hospitals. This way you can place yourself well even on Google maps for better ranking on the Google search.

Use Google Adwords- Google offers this paid service to help businesses be seen. Organic ranking is the ultimate objective but it is a long-term process. You can use the paid ads to get some visibility immediately. Later on, you can build on this your organic ranking. One thing you must remember that even this paid service requires proper planning. Otherwise, you may end up wasting your money with no results. You can search for top ranking keywords and even purchase them. You need to be an SEM expert to handle paid campaigns, budget management, positive keywords, negative keywords, etc. You must know how to balance all the factors together.

Optimize The Website For Mobile Friendly- When the majority of searches are now happening through mobiles, you need a responsive website. This means your website display should adjust as per the changing screen size. Google gives preference to mobile-friendly websites. So whenever the list of the business for a particular keyword comes Google ranks the responsive sites first then others follow.

Improve The Page Loading Time- Well this is not a difficult thing to understand. Slow websites are a strict no. Users want speed and prefer a faster loading website. Most of the users do not spend too much time waiting for the website to load. They skip and go to a similar site for what they are searching for. And they are all your competitors. Google penalizes the websites with slow loading and appreciates faster loading ones with a higher ranking. From time to time, analyze the speed of your website, find the error and remove them.

Use Google My Business- Very few SEO experts include Google My Business as part of their optimization strategy. It is the best way to reach the local market. Always remember that Google gives preference to the services it offers. Again, this is free to use service. All you need to do is to create a business profile and fill the details. Google fetches information from this to show its users nearby businesses based on their keyword searches. We are the top agency for Search Engine Optimization in Dubai. Our team has experience working on diverse businesses and helping them rank high on Google.

Have A Good Meta Description- Till now; you must know how important the keywords planning are for better search ranking. Content that with the focus on the keywords helps boost the optimization for the search engines. Google loves quality content that offers information to the users and is engaging. Including blogs into your website brings more traffic and improves conversion. But, along with the good content, you need to write proper heading and Meta description that includes your keywords too.

Have A Simple Site Map For Your Website- Many web developers put their entire effort into navigation designing. Also, they focus on the layout of the website but forget to put a simple site map. The website map helps the user to know the details of the website making it easy for them to access the site. You can also submit your site map on Google that helps the Google bot to scrawl better and index your pages.

How Do I Improve My SEO Ranking in 2020?

Include Voice Search Option- We are into the 21st century and almost two decades have gone. Voice search is the future with already mobile contributing highest among sources of searches. Adding a voice search on your website will take you ahead of your competitors’ many miles. It is because they are busy with the AI chatbots and you are adding both to jump pass them.

Now Go Outrank Your Competitor: 

These ten SEO tips are based on both on-site and off-site SEO. While planning your SEO procedure just include these steps and see yourself outrank your competitor on Google. In case you would like to discuss you can contact us and we would be very happy to help you.

What Is The Best SEO Tips Of Quick Ranking In 2020?


December 2, 2019

How Do I Improve My SEO Ranking in 2020?

Many people ask us: How do I improve my SEO ranking? You have the best-looking website but your SEO ranking in the search is not as you wanted. It is high time now that you put out your thinking hat and prepare your SEO (search engine optimization) plans. It does not matter whether you have an in-house team or you have hired an SEO service company. The most important thing is that your audience should be able to find you while searching. You want to rank on Google. So today I am going to show you SEO Tips to Rank on Google in 2020.

In marketing, SEO plays a very important role. It helps to bring in more leads and high-quality visits to your website. The general practice will give you a few clicks and searches, but following a proper plan will boost your rankings quickly. 2020 is fast approaching and New Year holds new opportunities. As an SEO services agency, we know the importance of planning to stay ahead. With this blog, we are sharing some of the best SEO tips that will keep your rank higher in 2020.

Best SEO Tips to Rank on Google in 2020

Think As The User- To start with, you need to recall why anyone goes searching online. If you can give the most accurate answer to the query, then you will rank better. It is a simple SEO. Also, do some homework on the changing algorithm of search engines like Google and Bing. It will give you an idea about the platforms. We have been offering search engine optimization in Dubai and many regions globally. We understand the importance of local searches. Among all these, do not forget the customer. Prepare a list mentioning the questions your customers are asking online and another list with your solutions. Comparing your method and competitor’s method will help you plan well.

Remember Speed Matters- Your customer sticks to your website if you have good speed. This is also one important ranking factor in Google. As the best SEO Company in Dubai, we ensure quick loading time. Remove the unwanted stuff and get a faster web hosting than your competitors.

Content Still Remains The King- If you cannot serve your customer you cannot survive. Content is an important medium to serve them. You have to develop highly informative content with brilliant graphic designs to keep them engaged. Videos are another good option due to mass consumption.

Tweak Your Website To Upgrade- It is 2020 we are talking about. The world is moving fast and you still want to catch your competitors while using a bullock cart. Well, this is the time to upgrade your existing website. You can redesign as changing trends and add new features. Improve the customer experience visiting it.

Include Voice Search- AI and Chatbots are already making headways. Now enters the voice search. Presently voice searches of Amazon Alexa, Siri, Cortana, Google assistant are enhancing the user experience. Put it into your SEO plans and you will beat your competitors in no time.

Read Also – Why Thin Content Still Ranks As A Top SEO Issue To Solve

Conclusion

When you are working on your website on-page optimization or off-page optimization, remember to analyze too. The regular analysis gives keeps you updated on the change needed. Have the super fruitful year 2020.

Why Thin Content Still Ranks as a Top SEO Issue to Solve


December 20, 2017

What is SEO & How to Rank Number One on Google?

SEO Strategy – SEO which is generally referred to as Search engine optimization is basically a service that is provided by Companies basically to make your website ranked at number one. But does it really work? Yes, it does. But nowadays, there is so much fraud going on. Do you think why am I saying so? Let me tell you in brief.

Once I was going through web content and what I noticed about it was that it was a thin content. Yes, a thin content problem was there in it which is quite a dangerous and menacing for other websites which operate on the Internet and it is also one of the Top SEO Issue. Isn’t it a problem? My SEO analyst or forecaster was the one who made me notice this fact otherwise I would have just skipped those things.

There is much content on the Internet which is worth ranking and their owners think that why they don’t have a rank on Google or other web searching stations, but it is very important to note that people should be very calm while doing so. Don’t worry if you don’t rank well.

SEO Marketing – Improve Your Rankings in SERP

There are many websites who used to own thin content and still they have a good ranking on the search stations. One such example includes when I saw a B2B leading site on the Internet which used to deal with the making of Industrial parts and my SEO analyst made me understand the fact that this website, particularly is receiving 140% more attention and viewers as compared to the progress of last years. This site is getting a whole bunch of inquiries.

10 Reasons Why Social Media Marketing Is Indispensable For Your Business Today

After so much of information and inquiries I noticed that there were so many latest websites which were established in past months and those websites were generally linked to mobile and I saw that there was so much of thin and low content on it which made me believe that “thin” content is still a very severe problem that relates to all the websites out there.

After the updating of 2011 Panda, there is still a concern about Thin Content

There are so many problems that are related to search engine optimization and the issue of thin content is just not new to SEO. In February 2011, Google commenced something new in the internet world which was mainly known as Panda update which focused mainly on the inferior and substandard sites which have very low and thin content. There were a number of sites which were the reprimand and punished for having such cheap and thin content which was ultimate of little or no value. So it’s the time to glance at best content marketing tips. However, this is not it there were solutions that were invented to solve the problem of thin content.

Some of the solutions for Thin Content

1) The first and foremost step included recognizing the sites having thin content as it is very terrible and dreadful of the strength of SEO. There were many sites that created thin content so they were penalized or SEO audit would have warned them. So, for those sites, it was really very important to plan something very tough which can fix their problems.

2) To cut it or to improve it? Now, this was the question in front of the site owners. Site owners often have this tendency of reacting in a very uncertain manner when they get to know about their sites which have thin content. They think to remove all of it. But this is not the only solution left is the problem of thin content can be fixed by making efforts towards the site and then it can definitely stand on its feet.

3) The website owners must keep their content to the point so that it does not look like a waste of time. The keywords should be such that people could have searched for it and it cannot be poorly rated. The choice is always with the owner of the website which can make it to the best or lose it anyways.

People might not be aware of the fact that how thin contents actually look like. There are so many examples of how thin content was when we actually went through the approach of content improvement.

Some of the examples include – SEO strategy

  • There were many sites whose content was copied or scraped from somewhere.
  • There were sites that lack possible keywords. And keywords are the only technicality which can rank your websites

Read Also Learn Growth Strategy For Your Mobile App

The SEO analyst suggested the website owners various SEO Strategy and Tips improve the content as much as they can. Some pages were rewritten, some were optimistically changed, and some were even reviewed. The important information on the site was given a good description and they were thoroughly explained by brief clarification and justification as well. So, these were some SEO strategies that really worked wonders and the problem of thin content was solved to a great extent.

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