Difference between On-page SEO and Off-page SEO


Thursday March 11, 2021

Difference between On-page SEO and Off-page SEO


March 11, 2021

As Google continues to change constant updates and modifications to their SEO algorithm, one thing continues to face true. You cannot oversimplify things and only specialize in one dimension. Your SEO strategy must address both on-page SEO and off-page SEO.

What is On-Page SEO?

On-page SEO (Search Engine Optimization), it’s the process of optimization of website through changes in Source code, which means that you will have to adjust some elements on your site so that google search engines can understand the content, as well as the structure of the content or website, helping you get a better rank. You must know that your ranking depends on the content and data, which can be collected through website by the search engines. So in the basic language, if search engines can get more information about the site the more chances you will have to rank better in the search engine index.

There are some basic search engine optimization tactics:

  • Using keywords in your blog content and page title
  • Optimizing the Meta tag and Meta description to better stand out in search engine result pages (SERPs)
  • Using HTML tag and Image alt tags

On-page SEO factors:

Content:

SEO stands for Search Engine Optimization which helps your website rank high on search engines. SEO friendly content is that which is easy for search engines to index and that which enriches user experience. Search engines crawl websites to index relevant content which would give users the useful information that they are searching for.

Keywords:

Without efficient inclusion of keywords into the content, your website might highly go unnoticed by search engines and will not get ranked high on result pages. As a result your content will not reach a large audience.

Title Tag:

The title tag is an HTML element that specifies the main title of a web page. Title tag optimization is giving the heading to the content as per the service or product. It’s very important for search engine optimization and keyword ranking.

Meta Description:

A Meta description is the small paragraph text (snippet of information) shown on the search engine result page below the title. It is placed in the HTML of a webpage that describes its content.

1. Less than 155 characters: A Meta description should be written under 155-160 characters. If it is longer than 160 characters, the search engine will cut the end off. Actually, google does not measure by characters it measures by pixels. There are some tools to check the length of your Meta description and title tag.

2. Important keywords: when you writing your Meta description, you have to make sure to include the most important keywords on your page. This is because search engines often highlight where it find the content that matches what the searcher is looking for in your content (snippet information).

3. Call to action: “Learn more”, “Read more”, “discover”, “how” and “see” are all action-oriented words. You should include these in your Meta description if not start with. Including a call to action, words are effective because it tells the reader what they can do if they click on the result. As mentioned before, it is good to let the researchers know what they’ll get from visiting your page.

Alt-text:

Alt-text is the short of alternate text which means you need to enter the alternate key phrase or term in the image alt text field. Which is understandable by Google and other search engines.

The description is used in Meta Description as well as an Image description. The main purpose of the description is to provide information about related text or images.

URL Structure:

SEO is not just inserting Meta tags and link building but it involves a lot more than that, and an SEO-friendly URL structure is one of them. It should, first of all, be readable. Users read the URL before clicking on it, and if people cannot read it, Search Engines definitely won’t!

Here are a few points which you need to keep in mind:

1. Use hyphens instead of underscores

Google’s bots are known very well underscored as word separators. If your URL includes what_is_URL_Structure search engines might read it as whatisURLStructure

However, if you use hyphens in your URL, what-is-URL-Structure search engines would read it as:

  • What is URL Structure
  • URL Structure
  • Structure
  • URL
  • What is URL

2. Don’t use any capitals in the URL

This should always be avoided. Alphabet letters in URLs encrypt the URL, making it incredibly difficult to remember.

Also, http://Delimp.com/keyword is a different URL than https://delimp.com/Keyword.

3. Keywords in URLs

Keywords must be present in the URL but not more than what is necessary. The important keywords should be written at the starting of the URL as the Search Engines pay greater attention to that part.

Example: https://delimp.com/10-seo-tips-to-help-you-outrank-your-competitors-on-google

4. Avoid Parameters

These are nothing but the variables added to the URL.www.delimp.com/serviceID=12343

The above characters marked in blue are the parameters. Instead of adding these unformal characters, it is advisable to add real and clear descriptive words that are easy to understand by the users.

It’s better to use something like this:

www.delimp.com/service-name/12343

 

Internal linking:

Internal linking Link that is in your website pointing on another page of your website. They are commonly used in the main navigation. They allow users to navigate a website.

Why are internal links important?

Internal links are important for three main reasons.

  • Crawl
  • Relevance
  • Priority

Schema markup:

Schema markup is an easy way to ‘describe’ your content to search engines in a method they can understand it. For example, If Google bots to appear your business’s store name, address, and phone number then without Schema markup, this information would not display.

What is Off-Page SEO?

Off-page SEO (search engine optimization) refers to techniques that can be used to improve the rank of a website on the search engine results page (SERPs). Some people associate off-page SEO (search engine optimization) with link building but it is not only that.

Advantages of Link Building in SEO:

1. Build Your Brand Authority

2. Drive Steady Referral Traffic on Autopilot

3. Long Term Directory & Resource Links

4. Create New Relationships

5. Brand Name Exposure & Recognition

OFF-PAGE SEO FACTORS:

Backlinks:

Backlink is the process through which you can get traffic to your website from other websites. For example Website A has a link of Website B somewhere on its contents, then Website B has a backlink from Website A. So if Website B also puts a link of Website A somewhere on its content, then Website A has a backlink from Website B.

There are 2 types of backlinks:

  • Dofollow:  Dofollow backlinks are basically those links that crawlers are able to crawl you get do-follow links from websites that have high PA, PA scores, and low spam scores.

           *(Note: always check the DA, PA, and spam score of the websites before going for submissions.)*

  • Nofollow:  A Nofollow link is often overlooked by Google. As a result, it will not really have a direct impact on the site. A Nofollow link will not affect the position of a site in the search results.

Social promotion:

Social promotion is a way to get more traffic by social media post, social posts that generate a lot of clicks will instantly help boost traffic to the website.

Local SEO:

Local SEO is a search engine optimization process that helps local businesses rank in local searches on Google/Yahoo/Bing and other search engines so that your business is seen by potential customers searching for a local business or just searching for services as per customer’s preferences.

 

 

 

10 SEO Tips To Help You Outrank Your Competitors On Google


December 26, 2019

The best way anyone can beat their competitor is by providing better service and products. Add a good marketing strategy with the quality of the products and you are unstoppable. Your competitors will then follow you. We are living in the digital world. People and businesses are online. It is all due to the internet and social media platforms. And the website is the best way to promote your business or personal brand online.

Online marketing depends on several things. SEO (search engine optimization) of your website and content is an important part of online marketing. For this, many SEO Service Companies are offering their services.

The question here is why do you need SEO? The answer is to rank better in the search done on search engines like Google, Bing, etc. Among all the search engines present in the market, Google is the market leader. The search engine market share for Google was 88.47 % as of April 2019. This data is for global searches across all search engines. Now you know the reasons for good SEO and the importance of higher ranking on Google. Since the majority of searches happen on Google, you want it to consider your business first. A good SEO Services Agency will plan and work towards helping your business achieve that.

In this article, we have brought ten tips of SEO through our years of experience that will help you get ahead of your competitors.

Understand The Google Algorithm- Google keeps changing the algorithm for search. It is a process to upgrade and continuously ensure a smooth experience for users. Keywords are very important for search engine optimization. Most of the SEO professionals focus their work on the keywords only. But the best results will come if you understand Google and its various services. We are the best SEO Company in Dubai, which keeps updating along with the Google algorithm. This way we are better prepared to plan and execute. Our SEO plans are always following the changing algorithm of Google.

Get More Google Reviews- This is also one very fast way to help Google recognize your work. Google loves to serve the best services to its users. As a business, you will want more people to recognize your brand. Google reviews are the place where your customers share their testimonial about the quality of your services or products. If your competitor is doing better than you are on the search, results then check their Google review too. Along with this, you should get reviews from as many sources possible. Even a testimonial on social media is considered.

Put Yourself On Google Map- More people are now using Google Maps to reach their destination. This is slowly picking up but more SEO professionals have now realized the use of Google maps for better ranking. Embed Google Maps on your website. Users searching for things near you will be able to see you too. Google maps automatically suggest local cafes, restaurants, hotels, and hospitals. This way you can place yourself well even on Google maps for better ranking on the Google search.

Use Google Adwords- Google offers this paid service to help businesses be seen. Organic ranking is the ultimate objective but it is a long-term process. You can use the paid ads to get some visibility immediately. Later on, you can build on this your organic ranking. One thing you must remember that even this paid service requires proper planning. Otherwise, you may end up wasting your money with no results. You can search for top ranking keywords and even purchase them. You need to be an SEM expert to handle paid campaigns, budget management, positive keywords, negative keywords, etc. You must know how to balance all the factors together.

Optimize The Website For Mobile Friendly- When the majority of searches are now happening through mobiles, you need a responsive website. This means your website display should adjust as per the changing screen size. Google gives preference to mobile-friendly websites. So whenever the list of the business for a particular keyword comes Google ranks the responsive sites first then others follow.

Improve The Page Loading Time- Well this is not a difficult thing to understand. Slow websites are a strict no. Users want speed and prefer a faster loading website. Most of the users do not spend too much time waiting for the website to load. They skip and go to a similar site for what they are searching for. And they are all your competitors. Google penalizes the websites with slow loading and appreciates faster loading ones with a higher ranking. From time to time, analyze the speed of your website, find the error and remove them.

Use Google My Business- Very few SEO experts include Google My Business as part of their optimization strategy. It is the best way to reach the local market. Always remember that Google gives preference to the services it offers. Again, this is free to use service. All you need to do is to create a business profile and fill the details. Google fetches information from this to show its users nearby businesses based on their keyword searches. We are the top agency for Search Engine Optimization in Dubai. Our team has experience working on diverse businesses and helping them rank high on Google.

Have A Good Meta Description- Till now; you must know how important the keywords planning are for better search ranking. Content that with the focus on the keywords helps boost the optimization for the search engines. Google loves quality content that offers information to the users and is engaging. Including blogs into your website brings more traffic and improves conversion. But, along with the good content, you need to write proper heading and Meta description that includes your keywords too.

Have A Simple Site Map For Your Website- Many web developers put their entire effort into navigation designing. Also, they focus on the layout of the website but forget to put a simple site map. The website map helps the user to know the details of the website making it easy for them to access the site. You can also submit your site map on Google that helps the Google bot to scrawl better and index your pages.

How Do I Improve My SEO Ranking in 2020?

Include Voice Search Option- We are into the 21st century and almost two decades have gone. Voice search is the future with already mobile contributing highest among sources of searches. Adding a voice search on your website will take you ahead of your competitors’ many miles. It is because they are busy with the AI chatbots and you are adding both to jump pass them.

Now Go Outrank Your Competitor: 

These ten SEO tips are based on both on-site and off-site SEO. While planning your SEO procedure just include these steps and see yourself outrank your competitor on Google. In case you would like to discuss you can contact us and we would be very happy to help you.

What Is The Best SEO Tips Of Quick Ranking In 2020?


December 2, 2019

How Do I Improve My SEO Ranking in 2020?

Many people ask us: How do I improve my SEO ranking? You have the best-looking website but your SEO ranking in the search is not as you wanted. It is high time now that you put out your thinking hat and prepare your SEO (search engine optimization) plans. It does not matter whether you have an in-house team or you have hired an SEO service company. The most important thing is that your audience should be able to find you while searching. You want to rank on Google. So today I am going to show you SEO Tips to Rank on Google in 2020.

In marketing, SEO plays a very important role. It helps to bring in more leads and high-quality visits to your website. The general practice will give you a few clicks and searches, but following a proper plan will boost your rankings quickly. 2020 is fast approaching and New Year holds new opportunities. As an SEO services agency, we know the importance of planning to stay ahead. With this blog, we are sharing some of the best SEO tips that will keep your rank higher in 2020.

Best SEO Tips to Rank on Google in 2020

Think As The User- To start with, you need to recall why anyone goes searching online. If you can give the most accurate answer to the query, then you will rank better. It is a simple SEO. Also, do some homework on the changing algorithm of search engines like Google and Bing. It will give you an idea about the platforms. We have been offering search engine optimization in Dubai and many regions globally. We understand the importance of local searches. Among all these, do not forget the customer. Prepare a list mentioning the questions your customers are asking online and another list with your solutions. Comparing your method and competitor’s method will help you plan well.

Remember Speed Matters- Your customer sticks to your website if you have good speed. This is also one important ranking factor in Google. As the best SEO Company in Dubai, we ensure quick loading time. Remove the unwanted stuff and get a faster web hosting than your competitors.

Content Still Remains The King- If you cannot serve your customer you cannot survive. Content is an important medium to serve them. You have to develop highly informative content with brilliant graphic designs to keep them engaged. Videos are another good option due to mass consumption.

Tweak Your Website To Upgrade- It is 2020 we are talking about. The world is moving fast and you still want to catch your competitors while using a bullock cart. Well, this is the time to upgrade your existing website. You can redesign as changing trends and add new features. Improve the customer experience visiting it.

Include Voice Search- AI and Chatbots are already making headways. Now enters the voice search. Presently voice searches of Amazon Alexa, Siri, Cortana, Google assistant are enhancing the user experience. Put it into your SEO plans and you will beat your competitors in no time.

Read Also – Why Thin Content Still Ranks As A Top SEO Issue To Solve

Conclusion

When you are working on your website on-page optimization or off-page optimization, remember to analyze too. The regular analysis gives keeps you updated on the change needed. Have the super fruitful year 2020.

Important WordPress SEO Rules You Must Know!


July 11, 2018

WordPress Website Development – Every responsive web design services and proprietor wants so many views for their website. You should need to expand sales or get more readers to your blog entries. Whatever reason you have, it is just customary to plan to get more guests to your site.

WordPress is known as the best website platform on the present site market, and Search Engine Optimization is the most well-known approach to draw people to a site. Both are a perfect combination for greater growth of the website if we use these legitimately. And for this, you must hire the WordPress Development Services.

Thus, how do you join the two in a way that perks up the visibility and excellence of your website? Here are a few of the most effectual tips that will assist you to advance your WordPress website’s SEO.

Install the WordPress SEO Plug-in

You’ve already picked WordPress website development services for your website and the best hosting services. And now your next step is to upload appealing SEO posts. It doesn’t make a difference in the event that you are new to this or have a considerable measure of experience – an SEO plug-in can save you a lot of time and problem annoying to figure out what’s absent or required to be removed.

You can also generate the online store you desire with powerful features that come directly out of the box with free Woo-Commerce development plug-in.

Woo Commerce is an open-source, absolutely customizable eCommerce platform for entrepreneurs all over the world and Woo Commerce development plug-in has been constructed on WordPress, the software that runs 26% of the web.

The WordPress SEO Plug-in by Yoast is the most prominent alternative, yet you have a lot of different choices accessible, as well. Utilize this plug-in to make meta-descriptions and recognize your keyword utilization blunders, and also keep the size and formatting of your posts according to the search engine’s standard.

Spotlight on content quality

The decision of a platform or subject won’t generally present to you any advantages except if you center on content quality. The objective of web indexes, for example, Google is to rank the sites in view of helpful content and great webpage quality. A standout amongst the most powerful things that can get you to the highest point of the web crawlers is brilliant, SEO enhanced content.

Here are a few things to focus on while making your content:

  • Build the SEO content around precisely thought keywords
  • Make it important and concise.
  • Think about your target audience while composing the content.
  • Keep the readers interested and connected with your contents
  • Format, alter and edit the content before publishing
  • Add the titles and headings

The titles of your posts are the main thing guests will take note of. Don’t simply center on introducing the data by means of the content – give careful consideration to the points of interest like headings and the title, as well. Utilize different headings in your content and incorporate keywords in them. Yet, in particular, make the title deserving of the reader’s consideration – it is the best way to influence them to need to read the whole post.

Do You Make These Simple Mistakes In WordPress Website Development?

Fuse links

Fuse an assortment of links– both internal and external. Along these lines, you will make open doors for the reader to see related posts on your site, which ought to enhance the perspectives of different pages, as well.

Make the website responsive

Many people employ their mobile devices to browse sites and search for information or products or services. So, your website should achieve enormously on any device, which needs responsive design.

Design your website with the help of the best responsive website design services Qatar in a method that it adjusts and reacts to all sorts of devices. This is one of the main things for positioning of your site by Google’s principle.

Upload posts regularly

Regularly work on your site. Upload posts often to rank top in the search engines. Notwithstanding making a schedule for posting content, differ the content you are making. Re-reason old content and refresh everything – ignoring your old posts is never a smart thought. And you don’t need to worry! If you hire the best web design agency Abu Dhabi, they will perfectly perform each task related to the website project.

These 6 principles should manage the correct way with your WordPress site. Realize what to do and not to do and make the best methodology for your site with the help of Web design company.

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