Today, going to the gym or seeing a nutritionist isn’t always necessary if a person wants to make some significant changes in their life, such as learning to meditate, gaining muscle mass, or eating healthier. People can just download a fitness app and follow the instructions these days. And for this reason, health & fitness apps are more popular than ever.
A study projects that the market for fitness apps would increase at a compound annual growth rate of 21.5% and reach USD 30.63 billion by 2030. And a rise this impressive is not unexpected. Thanks to AI, ML, and other cutting-edge technology, fitness applications can now offer a completely personalized experience and modify training sessions to meet the demands of each user.
Learning from These Five Fitness App Development Case Studies
The development team at Mind Studios begins each project with the discovery phase, during which we research the market and potential rivals. By doing this, we may get knowledge from the finest while also producing original solutions for the software we are creating.
This section contains five examples of highly regarded health & fitness apps of various kinds that are deserving of your attention.
5 Important Things to Mention in Their Fitness Apps:
- Activity tracking apps
- Nutrition and diet apps
- Workout fitness apps
- Yoga apps
- Meditation apps
Each Type Has Its Pioneers Who Still Command Significant Market Share:
- In the activity tracking category, Fitbit was the market leader in terms of new installs (4.8 million) and average weekly active users (31 million).
- Since MyFitnessPal earned over $1.44M in September 2020, it has been the top-grossing nutrition and diet app.
- In its first two years, 7 Minute Workout received 2.3 million downloads and 7.7 million upgrades.
- Asana Rebel experienced a 6x increase in revenue in the first two years, more than 1.5M sessions completed each month, and 150,000 paying subscribers.
- The number of downloads for Calm, the most popular meditation software in the world, topped 100 million in 2021.
- Fitbit
The narrative of the Fitbit app makes reference to the 2009-created Fitbit fitness bracelet. For users to upload data from wearable trackers, analyze performance, and share results with peers, there was first the Fitbit website. Owners of Fitbit devices could use an altimeter, a stopwatch, and a digital clock. In 2012, programmers incorporated a smart scale and used Bluetooth to coordinate Fitbit trackers with cellphones.
In 2011 the first Fitbit app was released for iOS, and three years later for Android. Alphabet finalized the $2.1 billion acquisition of Fitbit in January 2021. More than 31 million people use Fitbit every week today.
Fitbit Lessons:
- The success of the initial product or service is crucial to the development of a fitness app.
- Users will remain interested in your fitness app if you concentrate on updates, keep an eye on emerging trends, and incorporate them into your app.
- One at a time, methodically adding features enables testing, bug fixes, and feedback analysis.
- My Fitness Pal
To shed several pounds before their beach wedding, MyFitnessPal’s founder Mike Lee and his partner set out to lose weight in 2005. Mike, a natural-born programmer, reasoned, “Why not design my fitness app? and in 2009, he helped his brother Al build the first MyFitnessPal iOS release.
He lured people in and personally added items from food manufacturers over the course of the following four years, creating a complete food database. Mike and Al Lee created a unique Customer Happiness Team to properly handle customer feedback. Four of the top five GPS activity monitoring applications, the top two smart scales, and 80% of wearable fitness gadgets were all connected with the app by 2014.
My Fitness Pal Lessons:
- The foundation of creating a successful app is identifying the appropriate problem and selecting the appropriate solution.
- For a fitness application to be successful, users must be involved in the development process. Users are the ideal people to identify your app’s advantages and disadvantages and offer suggestions for improvement.
- The functionality of your app is improved, your audience is increased, and your brand awareness is raised through integration with premium devices, wristbands, and fitness apps.
- 7 Minute Workout
In May 2013, when a daily 7-minute workout was the newest media craze, the 7 Minute Workout app was created. Launched for iOS, 7 Minute Workout was a straightforward app with multiple pages and a simple interface. Version 1.0 contained a voice prompt timer and explained 12 exercises.
The Apple Software Store takes six days to approve the pilot app. The company’s creator and lead developer, Stuart Hall, gradually added social sharing capabilities and, in a week, iPad support. The app become completely free on June 16, 2013, and as a result, downloads shot through the roof. Through November 2014, 7 Minute Workout received over 3,000,000 downloads from that day forward. Fairly impressive for an app that took six hours to create.
7 Minute Workout lessons:
- Making your app popular without spending a lot of money on marketing is possible by following trends.
- Free downloads entice people to download, launch, and utilize your application. Users want to make more in-app purchases as they discover more value.
- Asana Rebel
In 2015, the Asana Rebel app was released with the goal of fusing the greatest elements of yoga and fitness. The Asana Rebel app encourages users by giving amusing quizzes and nutrition advice once a day to assist them in forming healthy habits and altering their lifestyles.
The founders decided to release test versions of their fitness and yoga apps on Android and iOS to assess the viability of their theory. The Asana Rebel app has received over 8 million downloads in the two a half years since its release.
Asana Rebel Lessons:
- Building a pilot app is the quickest, cheapest, and most reliable approach to assessing the viability of your project.
- Gaming techniques boost user motivation and engagement.
