Universal Analytics is the new Google Analytics. It was released in late 2013 and provides a number of enhancements over the older Google Analytics code. These enhancements include the use of User IDs, Enhanced Ecommerce, and Demographics and Interests reporting.
What Is Google Analytics 4?
Google Analytics is a powerful tool that can provide website owners with a wealth of information about their website traffic. In order to use Google Analytics, you first need to create a Google Analytics account and then add the tracking code to your website. Once the code has been implemented, you will be able to get extensive reports about the traffic to your website, including details about the origin of your visitors, the pages they are visiting, and the length of time they spend there.
What Is Universal Analytics?
Universal Analytics is the next generation of Google Analytics. It offers a number of new features and improvements over the older version of Google Analytics. These include the ability to track user interactions across devices, the ability to track offline conversions, and the ability to track user engagement with your content. Universal Analytics is currently available to all users of Google Analytics.
What Is the Difference Between Google Analytics 4 and Universal Analytics?
- Google Analytics 4 and Universal Analytics are both web analytics tools that allow you to track and analyze website traffic data. The two tools do differ in several significant ways, though.
- Google Analytics 4 is a legacy tool that was launched in 2005. It is a desktop application that you download and install on your computer. Universal Analytics is a newer tool that was launched in 2013. It is a web-based application that you access through your Google Analytics account.
- Google Analytics 4 can only track data from websites that use the Google Analytics tracking code. Universal Analytics can track data from websites that use the Google Analytics tracking code, as well as websites that use other tracking codes, such as Adobe Analytics and Omniture.
- Google Analytics 4 has a limit of 500,000 sessions per month. Universal Analytics has no session limit.
- Google Analytics 4 can only track data from browsers that use the Google Analytics tracking cookies. Universal Analytics can track data from browsers that use Google Analytics tracking cookies, as well as browsers that do not use Google Analytics tracking cookies.
- Google Analytics 4 produces detailed reports that are difficult to read. Universal Analytics produces simpler reports that are easier to read.
- Google Analytics 4 is not as accurate as Universal Analytics. Universal Analytics is more accurate than Google Analytics 4. Overall, Universal Analytics is a newer, more accurate, and more versatile tool than Google Analytics 4. If you are currently using Google Analytics 4, we recommend that you upgrade to Universal Analytics.
How Do I Switch to Universal Analytics?
If you’re looking to switch to universal analytics end of life, there are a few things you need to do first. First, you’ll need to create a new property in your Google Analytics account and copy your tracking code over. Next, you’ll need to update your website’s code to use the new Universal Analytics code. Finally, you’ll need to wait a few weeks for your data to be migrated over to the new platform.
What Are the Benefits of Using Universal Analytics?
Universal Analytics is a newer version of Google Analytics that offers a number of benefits over the older version. These benefits include:
- Universal Analytics is more user-friendly. The interface is more intuitive and easier to use, making it simpler for you to track your website’s performance.
- Universal Analytics offers enhanced data tracking. You can track data more accurately and in more detail, allowing you to better assess your website’s performance.
- Universal Analytics is more flexible. You can track data on a wider range of devices, including mobile devices, and can also track data in more languages.
- Universal Analytics is more customizable. You can configure it to track data that is specific to your website’s needs.
- Universal Analytics is more secure. It uses enhanced security measures to protect your data from unauthorized access.
Overall, Universal Analytics offers a number of advantages over the older version of Google Analytics. If you are currently using Google Analytics, it is worth upgrading to Universal Analytics to take advantage of these benefits.
