Now that 2023 has arrived, we’re all looking forward to the New Year. As social media marketers, you want to be on top of what’s fresh and popular in the social media landscape.
And if 2023 is any indication, the year will be jam-packed with developing social media trends, new platform features, and exciting new social media upgrades.
We’ve picked together seven of the biggest, most exciting social media trends we believe will be significant news for brands and businesses in 2023 to help you plan and get your social media strategy for the New Year.
Are you ready to keep ahead of the competition and flourish on social media in 2019? Everything you need to know may be found right here.
1. Tik Tok Goes from Strength to Strength
TikTok, which now has over 1 billion active users, is quickly becoming a must-try social media platform for brands, creators, and enterprises. While established companies like Facebook and YouTube may still be at the top of the rankings, TikTok is quickly catching up and will be a platform to watch in 2023.
Tiktok’s user base has increased by 45% since January 2021. According to Google Search Trends, Tiktok has completely surpassed Instagram in terms of searches for short-form video content.
With TikTok releasing a slew of new video editing tools and organic reach still available for companies, now is the moment to establish your company’s TikTok presence (if you haven’t already).
2. The Need for Social Commerce and Shopping Will Increase
The pandemic has completely altered how we purchase and interact with the businesses we love. And social commerce purchasing things directly through a brand’s SMM Services in Dubai has become the new normal.
Indeed, by 2025, social commerce is anticipated to be an $80 billion sector (according to eMarketer). It’s never been simpler to make a sale on social media trends, thanks to the advent of live video shopping experiences, shoppable tags, and virtual shop fronts.
So, now is the time to set up your Facebook and Instagram Shops, start using Product Pins on Pinterest, and even take advantage of YouTube’s Live Shopping Experiences.
3. Long-Form Video Content Resurges
While short, bite-sized Reels, TikToks, and YouTube Shorts were popular in 2022, a return to longer-form material is expected in the coming year.
Consider the following examples: TikTok now allows producers to make three-minute movies, and Instagram Reels have been stretched to 60 seconds.
So, in 2023, think about how your brand and organization may use video content to communicate longer-form tales (rather than simply samples).
4. Video Becomes a Strong Organic Marketing Opportunity on Linked in
In terms of video content, this format is expected to be popular on LinkedIn in 2023.
Following the launch of LinkedIn Creator Mode in 2021, the New Year is expected to provide additional organic marketing options for businesses and professionals eager to leverage video content (including LinkedIn Live Video).
Furthermore, LinkedIn is likely to debut a new video function as part of Creator Mode (expected to be similar to Instagram Reels and TikTok videos).
5. Augmented Reality Will Become Popular in Social Media Trends.
Augmented Reality (AR) has been around for a few years, but it is projected to become a lot more common content format by 2023.
More consumers want to “try before they purchase” as social commerce and online shopping grow more prevalent. That’s where augmented reality comes in: technology enables consumers to virtually test and try on items, which speeds up the sales process.
Already, 200 million Snapchat users engage with AR regularly. Furthermore, Facebook has begun to use augmented reality to help clients make purchases.
So, in 2023, think about how you can use AR to improve your client experience on social media trends.
6. Social Advertising Spending Shifts Beyond the Big Players
Are you directing all of your social ad dollars to popular platforms like Facebook and Instagram? In 2023, you might want to reconsider your strategy. According to the most recent data, smaller, developing social networks outperform large IT firms in terms of ROI and cost-effective conversions.
Consider this new Pinterest Business study: Pinterest advertisements have a greater ROI and a lower conversion rate than ads on other social networks. Because there is less saturation on these smaller platforms, brands and enterprises may get greater outcomes and cut-through with social advertising. So, now is the time to go through your social advertising data, look at your engagement rates and ROI, and evaluate whether these new platforms are a better fit for business in 2023.
7. Brands on Social Media Will Prioritize Customer Service and Assistance.
More customers than ever before are utilizing Social Media Marketing agencies in Dubai to contact brands and businesses. According to Nielsen data, 64% of respondents would rather message a company than call them.
So, now is the time to plan your 2023 social media customer service strategy. This includes testing with Facebook Messenger ad campaigns and setting up Auto Replies in Instagram DMs.