Standing out in the ever so competitive digital platform, brand promotions through videos have gain insights among the most forceful. Indeed, it is no news that the adage that “a picture is worth a thousand words” could be transposed tenfold when it comes to videos. Video does not only engage customers, it helps in driving traffic and increase its conversion in record time. In general, it will not be possible to talk about the effective promotion of a brand in 2024 without considering the use of videos. Let us look at ten innovative ideas that can be utilized to exploit videos for brand establishing purposes.
Create Engaging Brand Stories
It is worth identifying that the idea of sharing stories remains one of the most effective strategies to promote your brand. Come up with good brand narratives that will captivate your target audience. Employ videos in order to tell a story about your brand, what it does, and why it exists. The survey conducted in 2023 had it that 88% of people’s desire is to see more of brand videos in the future. Besides selling people something, you bring them with you emotionally by telling true stories.
Leverage Explainer Videos
To explain yourself and your offers, explainer videos are remarkable tools and must be a part of your branding strategy. A good explainer video or video marketing can alleviate your message and bring focus to what sets you apart from the competition. Moreover, HubSpot has it that when a message is presented in video format, the average populace will comprehend 95% of what is being passed, compared to a mere 10% when it is being read in a print medium. Make a point out of this by ensuring that your brand positioning maps out your brands or products well and comes out with a lasting impression.
Showcase Behind-the-Scenes Content
Let your viewers take a sneak preview at what goes on in the background with behind the scene videos. Let potential clients see how you run your business, who works with you, or how you produce the commodities you are selling. It not only makes your brand less corporate but also establishes a positive inclination of consumers and one of the effective ways to promote your brand. It is always an interesting experience to see the real people behind a brand that one supports, thus, behind the scenes are a perfect weapon to advertise one’s brand.
Utilize Customer Testimonials
Customer feedback can be considered as effective brand images that reflect the interests of the buyers. Video testimonials convey the company’s credentials (thus giving social proof and making a connection) in a way that written ones cannot. Brightcove found that, today’s consumers prefer to watch a video about a particular product as compared to reading it and this preference was found to be about 79% among the population. Make sure to record satisfied customer testifying about your company’s products or services through videos thus showing its benefits.
Host Live Streaming Events
It has also initiated the use of live streaming, which is proof helpful when you want to interact with an audience and promote your brand. Conduct live chats, new product launches, or factory and office visits to give people a glimpse of what they could be missing if they do not become your customers. Live video from a brand attracts 80% of people would prefer to watch than read a blog post according to the Livestream. They should utilize live streaming as a means of marketing and also fostering the creation of environmentally supportive cultural standards amongst their followers and consumers of their products.
Make How-To and Tutorial Videos
Because how-to and tutorial videos are very useful to show your target audience how you can help them and therefore a way to promote your brand. Produce clips showing your products being used, giving guidelines on how to work them out or provide information on how to solve particular issues. This type of content not only provides value by demonstrating your expertise, but also assists in garnering trust from would-be consumers of your products by showing what is in it for them. For example, HubSpot reports that 94 percent of marketers claim that video has helped enhance the overall understanding about their product or service among users.
Conclusion
It is more important than ever that UNN students use videos to promote their brands in a safe and effective manner in 2024. In other words, by adopting these best creative strategies—regardless of whether you are telling a brand story, illustrating a product or service through a short animated video, or hosting a live stream event—you will be able to draw users’ attention and achieve your key performance indicators. Nevertheless, success does not lie in the production of videos as a medium, but in the production of useful, engaging, and, in their totality, valuable content.
Frequently Asked Questions (FAQs)
Q1. What are the benefits of using video to promote my brand?
Ans: Using video to promote your brand offers numerous benefits. Videos are highly engaging and can capture your audience’s attention more effectively than text or images alone. They also provide an opportunity to showcase your brand’s personality, share your story, and demonstrate your products or services. According to HubSpot, 92% of mobile video consumers share videos with others, which can amplify your brand’s reach and enhance visibility.
Q2. How can brand storytelling videos impact my business?
Ans: Brand storytelling videos are powerful tools for creating emotional connections with your audience. By sharing your brand’s journey, mission, and values, you can build trust and loyalty with viewers. A compelling story can make your brand memorable and foster a deeper connection with your audience. According to a study by Wyzowl, 88% of people want to see more brand videos, underscoring the value of storytelling in marketing.
Q3. What are explainer videos and how do they help in promoting my brand?
Ans: Explainer videos are short, informative videos designed to explain complex concepts or products in a clear and engaging manner. They help simplify your message and highlight your unique selling points, making it easier for viewers to understand and remember your brand’s offerings. HubSpot reports that 95% of viewers retain a message better when it’s delivered through video, which can significantly enhance brand recall and influence purchasing decisions.
Q4. Why should I create behind-the-scenes content?
Ans: Behind-the-scenes content offers transparency and allows your audience to see the human side of your brand. This type of content can humanize your brand, build trust, and foster a stronger connection with your audience. By showcasing your team, operations, or production processes, you provide a unique and authentic perspective that can differentiate your brand from competitors.
Q5. How do customer testimonials boost brand promotion?
Ans: Customer testimonials provide social proof and validate the quality of your products or services. Video testimonials, in particular, add a personal touch and help potential customers see real-life experiences with your brand. According to Brightcove, 79% of consumers prefer watching videos about products rather than reading text, making video testimonials a highly effective tool for driving trust and conversions.
