So, how can you use social media in your content strategy to boost SEO and Google search ranking? Do you want to bolster your SEO campaign with social media? I’ll therefore address those queries in this article along with some applicable social media marketing advice for SEO.
Because it raises your search visibility & google ranking, improving your SEO strategy is virtually essential. However, there is intense competition, which makes ranking on search results difficult, particularly given the daily increase in content.
How Does Social Media, Impact SEO?
Although social media does not affect your SEO ranking, the links you share on social media platforms help your brand get more exposure. Thus, they add up and affect search engine optimization in the following 6 ways:
- Extensive Content Distribution
- Longer lifespan of your posts
- Improve online visibility & organic traffic
- Increase brand recognitions
- Enhance brands recognitions
- Enhance brand reputation
- Boosts local search engine optimization (SEO)
Therefore, the SEO ranking of your social media shares is irrelevant. Even so, as more people share your content on social media marketing, social signals are created that show your posts are valuable to your target audience.
After examining 23 million social media shares on a few selected platforms, a researcher has made the intriguing discovery that there is an ambiguous relationship between social shares & SEO. Therefore, Google and other search engines use the shares, likes, and comments that your posts receive as important signals to rank your websites.
Despite the links’ value, Google does not count them because doing so would require links from authoritative websites. Despite this, you must admit that pages with more social shares frequently have higher rankings in the SERP.
Social media has an impact on SEO, but a study found that social media does not directly affect SEO. However, it indirectly improves search ranking.
Social Media Mentions & Rankings
Success on social media can affect your SEO because it is obvious that Google is looking for the right metrics, not just vanity metrics, and that you should be too.
How Does Social Media Aid SEO?
Why are social media platforms crucial for SEO? Social media marketing is significant because it has the potential to bring high-quality website traffic to your blog and because it indirectly affects the variables that affect search ranking.
Therefore, when you write and publish high-quality content that resonates with your target audience, they end up becoming advocates. Your audience is more likely to read and share the article with their friends and followers because you provided them with something worthwhile.
As long as it is remembered that creating content is an excellent way to get more people to visit your website, their followers will follow suit, and the cycle continues. Any format of the content is acceptable as long as it keeps your audience interested. Content like this can increase traffic and social media shares:
- Blog posts
- Video
- Infographics
- Podcasts.
These resources provide your marketing persona with valuable information that encourages them to return and ultimately generates leads. The sharing of useful information that benefits the reader is content marketing. But if you don’t distribute them properly, you won’t have much of an impact.
Consequently, when you share your posts on social media, your audience amplifies your content by sharing it more widely. As a result, you gain visibility, boost traffic, and create backlinks.
These social signals let Google know that the content on your website is outstanding. These signals may help your search ranking inadvertently.
Some SEO Social Media Marketing pointers to Consider on How Social Affect SEO:
- Share informative content on social media
- You will gain traction, expand the audience for your content, and create backlinks with the aid of useful content.
- Better information aids in the ranking and growth of social media profiles.
- Your brand community can be built through quality.
- Additionally, you raise brand reputation.
- Social media links can assist Google in indexing your blog and posts.
- Indexation may result in increased search traffic and better ranking.
As a result, you should start disseminating content that interests your audience on social media. To strengthen those signals, make it simple for people to share your posts.
Is Social Media a Google Ranking Factor?
The debate over social media’s impact on search ranking is raging even though it is NOT a factor in SEO rankings.
As was previously stated, it is reasonable to assume that social media has a correlation with the factors that affect SEO ranking but does not directly affect SEO. Let’s think about the relationship between social media marketing & SEO.
How Does Social Media Connect With SEO?
Social media does have a connection to SEO, but it is not a ranking factor. Therefore, it was discussed in the section above how social signals in social media and SEO are related.
These signals, which can be accumulated through widespread sharing on various social media platforms, strengthen the factors Google takes into account when ranking a website. Therefore, your audience is more likely to share your posts with their friends and followers as you post useful content on social media. As a result, numerous people may link back to the posts as the sharing spreads. The combined shared content may improve the visibility & SEO ranking of your blog posts. Quality links are valued by Google, which separates them from other ranking factors.
Why Did My Social Media Efforts Yield Such Fantastic Results?
Social media sites can serve as search engines thanks to their advanced search capabilities. Because users optimized their posts and social media profiles with the keywords you were looking for in your searches, the result reveals outstanding consistency across social media platforms. It is never too late to start using social media for SEO.
What are the best social media platforms for SEO, then? My favorite social media platforms for SEO are listed below.
1. LinkedIn
Although the quality of the leads may not be high enough, generating leads is the main reason why marketers use social media, and LinkedIn is currently the best social network for doing so. It should come as no surprise that 94% of B2B marketers use LinkedIn as their primary platform for content marketing and that almost 90% use it for lead generation.
The top social media platform for generating leads for B2B marketers is the professional network. 62% of B2B leads, according to research, come from LinkedIn.
Therefore, using LinkedIn for SEO is recommended since the platform will aid in your visibility in search results. The LinkedIn search algorithm may elevate you to the top of SERPs if you strategically incorporate relevant search terms into your content, including the headings, and use the right keywords naturally in your profile.
2. Medium
Why should you publish content on Medium?
If not enough members of your target audience are visiting your blog to read content, you should take this into account. They could be found on Medium and other Social Media Marketing Agencies in Dubai. Users of the platform can publish various types of blog content, such as:
- Personal stories
- Republished articles
- Original pieces of content
- Repurposing content
If you were only relying on your blog or website for exposure, Medium helps you reach a wider audience that you might not have encountered. Even for highly competitive keywords with high search volume, several Medium articles are ranking first on Google SERPs.
The site’s authority is primarily to blame for this. Take advantage of Medium’s audience, which, according to Traffic Analytics, receives almost 154M unique visitors and an average of 258M visits each month if you are unable to rank your pages.
3. Facebook
According to a study, Facebook is by far the most popular social media platform in the world, ranking third overall behind Google and Youtube. Over the past six months, they have received over 20 billion visits per month, with May seeing a particularly high level of almost 26 billion.
Facebook made it simple for users to share content & post different materials. You can distribute links to your blog content or share your post in its entirety for optimal traction.
Facebook in 2007 allowed Google & other search engines to crawl some of its pages as the social media giant has since unlocked more content for indexing, including Facebook comments.
So it means that Google bots & other search engine crawlers can read content on its pages. As a result, those Facebook pages will show up on SERPs when users conduct searches, and you will even see Facebook reviews in Google knowledge boxes.
So taking advantage of this social media site for SEO generates reviews on Facebook & drives more web traffic to your sites.
4. Twitter
Like Facebook, Twitter is also a fantastic social media marketing website for SEO. As mentioned earlier, more social media signals positively impact Google rankings. Your website’s ranking on search engine results pages (SERPs) may improve the more your content is shared on Twitter and other social media platforms. You can share posts on Twitter to reach a wider audience. So to increase traction for your Twitter posts ensure that you only share quality content that helps in engaging users & adds relevant hashtags to boost visibility.
Hashtags help people find your tweets quickly which in turn builds your brand recognition & increases traffic so if you are not on Twitter for SEO & content distribution you are leaving money on the table. Tweet your links frequently to attract users.
Tweet your links frequently to attract users & drive traffic to your blog so the likes, shares & comments you receive are powerful social signals and useful elements that Google uses to rank your website.
5. Pinterest
Pinterest for SEO is ideal & several marketers depend solely on Pinterest search traffic to grow their businesses. Although an SMM agency in Dubai, Pinterest also doubles up as a search engine website. So you must craft compelling Pin descriptions with the right keywords terms to improve your Pinterest SEO efforts.
- On the website, users perform more than 2 billion searches each month.
- 97% of all searches are unbranded, indicating that Pinterest users are open to interacting with businesses they have not thought of.
- On the website, 600 million visual searches take place each month.
- Because Pinterest is fun and useful, 73% of users visit it.
- Compared to 17% of Facebook users, 70% of consumers use the platform as inspiration for their purchasing decisions.
The figures speak for themselves and demonstrate why Pinterest SEO should be part of your social media marketing plan. Additionally, one of the most frequently used features on the website is the Pinterest search function. Optimizing your profile and Pins will therefore help you increase the volume of visitors who visit your website.
6. Quora
As a social media platform, Quora is a secret gem for SEO. Why? because interesting subjects are constantly the subject of insightful questions. These inquiries contain Google search terms that your target audience uses.
In other words, Quora users frequently use languages that correspond to the search terms entered by users. You can ask questions about a particular subject and instantly receive the necessary responses. Users can add pertinent links to their answers to questions so that participants can be directed to their blog or website.
Additionally, you can publish content on Quora to attract relevant visitors to your website. The website’s interactions can be found when certain keywords are searched. Consequently, you can discover useful information on any topic using Quora, such as:
- Business advice
- Counsel relating to day-to-day living
- Useful data about content creation
- Blog post ideas/content brainstorming
- Learn about new subjects
Additional social media platforms for SEO include:
- YouTube
- GrowthHackers
Your search rankings will significantly improve if you use these social media marketing platforms for SEO. However, you must make sure to tailor your profiles and content to each platform’s requirements.
