A design with a purpose behind it says a lot about your brand. All the global businesses have their graphic designs made with a well-thought strategy in mind. All of us are their customers to some if not all of these companies. What attracts us first to buy their product? The package design lures us to buy the product and then we keep buying it because of its quality.
A simple logo can make or break the brand presence of a company. For example, a sphere-like shape with red, white and blue color is a logo for Pepsi globe. People across the globe recognize this logo and trust it. We are your graphic design companies in UAE that pay attention to your brand requirements and offer the best graphic designing services.
Maximum customers make their decision in a few seconds after seeing your logo, brochure, website, packaging or other design. It is similar to making your first impression that counts. However, many startups do not pay attention to the designing of their marketing material. This way they lose the interest of the prospective customers leading to lower conversions.
Here the role of a good graphic designer comes into play. They help to develop designs that your customers can relate to. We are a top graphic design company in Dubai with experience in different markets and customer understanding. We work with the colors, fonts, images, and illustrations to provide you attractive graphics to engage your customers.
For a beginner or even an experienced pro in graphic designing mistakes are bound to happen. But, those mistakes can be avoided. This article tries to highlight five biggest mistakes that you can avoid in graphic designing and take your business to the next level:
Here Are 5 Common Graphic Design Mistakes To Avoid
Not Paying Attention To The Instructions- The starting point for great design is to know what the purpose of the design is. For this, you need to sit with your client and gather as much information possible. Communication with the clients is very important and as the best graphic design companies, we take it seriously. There is no shame in asking many times if you are not able to understand the instructions or any information. Read the notes multiple times while brainstorming. This will give clarity to the project.
Using Too Many Fonts- There are various options available for the font type and size. If you can imagine it, you can create it. At times, this creates a lot of confusion. Experts suggest not using more than three fonts in a single layout. We are the best graphic design agency with a team of experienced designers to understand the importance of clarity in the design. Sometimes you need to adjust the space between the letters to make them look good. This process is called kerning. It is important because it makes the letter pleasing to the eyes. Always be careful of misusing kerning as it can lead to misinterpretation or spoiling the design outlook.
Misuse Of The Stock Images- It is not wrong to use the stock images for design preparation. But, one thing you should always keep in mind is about the copyright issues. This can land you and your client in trouble. The best thing would be if you get the images from the client himself. Many beginners stuff too many images into a single project. This reduces the overall aesthetic of the design and gives a cheap and unprofessional look. Also, customers have seen so many stock images out there. A design consisting of a stock image on the product package will feel cheap and the customer will not prefer to buy that product.
Not Leaving Enough Space- Congestion is a strict No! No! in any design. Just consider a simple fact of how you will be able to identify a person in an overcrowded place. This same thing applies to graphic designing concepts. The empty space is also referred to as “White Space”. Space is very important, especially while designing for E-learning.
Over Thinking And Non-Innovative Thinking- All the great designs out there are the result of innovative thinking. Graphic designing is a creative work, which requires thinking differently. Being stuck in the box will limit your creativity. Your mind needs to clear out before you start your work. Otherwise, overthinking can damage the results. Keep it simple and plan your work as per the instructions.
If you are looking for advice then it is best to keep it simple. When you are trying too hard or not at all trying mistakes can happen. Making a simple plan with proper research helps you to avoid any mistakes. Delimp Technology communicates with the clients regularly to deliver the best work.